Why Internal Communication Is the Lifeline of a Strong Brand?
Your marketing people create great messaging, your sales people present compelling pitches, and your customer service reps field questions in a...
Sarah Mitchell
Brand strategist with 8+ years of experience in brand positioning, storytelling, and consumer psychology. Known for guiding startups and global companies in building authentic connections with their audiences through powerful brand identities and strategies.
5 Metrics to Help You Assess Employee Brand Engagement
At most firms, monitoring the outward expression of brand—the customer satisfaction scores, the social media mentions, the market share — is...
Mastering Brand Alignment: How To Maintain Corporate Culture When Your Company Has Growth Spurts
Growth is exciting. Your team is growing, revenue is rising, and opportunities are seemingly boundless. But there is a problem...
Branding Strategy 2025: How to Build a Brand That Stands the Test of Time
And that is not far away in 2025, a year of new developments and challenges in branding. Whether you’re a fledgling...
Brand’s On The Wire: What’s New in Branding and Marketing
Creating a brand people remember has always been an art and science. In the past, agencies did thorough research, utilized its design...
Automate Your Branding to Unlock the Future of Marketing
Branding is the core of success in business. It’s what companies use to tell their stories, stand out and reach their audience....
What Automated Branding Can Do for Your Business
You know what they say: branding is the lifeblood of any successful business. It is your identifier, your storyteller, and your bridge...
Branding vs Marketing: How to Use Both to Skyrocket Your Business Growth
When it comes to growing your business, two words likely dominate your strategy meetings: branding and marketing. They’re often used...
5 Branding Blueprints That Will Help You Gain Trust And Loyalty In 2025
Your brand goes far beyond a logo, a color palette, or a tagline. It’s the emotional connection you make with...
The Main Benefit of Branding and Why It Matters
Branding is more than just a logo, a catchy tagline, or the colors you choose for your product packaging. It’s...
