Understanding the 4 Cs and 4 Ps of Marketing
Marketing strategies come with a lot of buzzwords and frameworks, but two of the most enduring concepts are the 4...
Business
Branding and Marketing Mix How They Work Together for Business Success
Branding is building who your company is, marketing is using who your company is to talk to consumers. But how...
How Companies Are Creating Fake Competitor Brands to Control Market Perception and Manufacture Consumer Choice
When Rebecca Martinez discovered her favorite "independent" skincare brand was actually owned by L'Oréal, she felt betrayed. She'd spent months...
How to overcome the fundamental challenge of brand longevity.
Every successful brand faces a fundamental challenge: how to honor the products that built their reputation while simultaneously pursuing innovation...
How to Conduct a Comprehensive Brand Audit (And What to Do With the Results)
Every successful brand eventually reaches a crossroads where evaluation becomes necessary. Perhaps sales have plateaued, market conditions have shifted, or...
What is Brand Strategy? A Comprehensive Guide for Marketing Professionals
Brand strategy is not something that will happen to you by chance: it requires planning, deep audience insight, and a...
Why Is Brand Extension a Popular Marketing Strategy?
As a marketing professional trying to boost your brand, brand extension is one of your most powerful weapons. It helps...
What Are the Different Types of Branding Strategies?
Branding Is Not Just About Logos, Taglines, or Websites with A Cool Design. Instead, It Represents Developing an Original Image...
What is Marketing and Brand Strategy?
The terms marketing strategy and brand strategy are often mentioned, but what exactly do they mean? And more importantly, how...
What is Digital Brand Strategy? A Guide to Crafting Your Online Identity
Successfully creating a brand that resonates in the digital age is much more than just an eye-catching logo or clever...
