What is Brand Voice? How to Maintain Tone and Style Across Multiple Channels
Building an unforgettable brand isn’t just about the logo and the product—it’s about the way you talk. Your brand voice...
Branding
How to Leverage Brand Storytelling to Elevate Your Marketing Strategy
Storytelling has been around since the dawn of humanity. Since the dawn of humankind, humans have been hardwired for stories,...
How to Build a Brand Community on Social Media
The most successful brands don’t just sell products. They build communities. These communities create loyal advocates who are genuinely passionate...
Brand Storytelling: A Complete Guide to Audience Engagement and Growth
Stories shape how we see the world—and they also shape how customers perceive your brand. For businesses, this means that...
How to Measure Brand Authenticity Using Real-Time Data?
Brand authenticity can make or break your business. Consumers can spot fake brands from miles away, and they're not afraid...
Why Internal Communication Is the Lifeline of a Strong Brand?
Your marketing people create great messaging, your sales people present compelling pitches, and your customer service reps field questions in a...
5 Metrics to Help You Assess Employee Brand Engagement
At most firms, monitoring the outward expression of brand—the customer satisfaction scores, the social media mentions, the market share — is...
Mastering Brand Alignment: How To Maintain Corporate Culture When Your Company Has Growth Spurts
Growth is exciting. Your team is growing, revenue is rising, and opportunities are seemingly boundless. But there is a problem...
Branding Strategy 2025: How to Build a Brand That Stands the Test of Time
And that is not far away in 2025, a year of new developments and challenges in branding. Whether you’re a fledgling...
Brand’s On The Wire: What’s New in Branding and Marketing
Creating a brand people remember has always been an art and science. In the past, agencies did thorough research, utilized its design...
