Ethical Branding: Balancing Profit and Purpose in Today’s Market
The conversation around business ethics has shifted dramatically. What once existed primarily in corporate social responsibility reports now features centrally...
Sarah Mitchell
Brand strategist with 8+ years of experience in brand positioning, storytelling, and consumer psychology. Known for guiding startups and global companies in building authentic connections with their audiences through powerful brand identities and strategies.
Brand Resilience: Strategies for Crisis Management and Recovery
The business landscape has always been unpredictable, but recent years have dramatically highlighted just how quickly circumstances can change. From...
Niche vs. Mass-Market Brand Positioning: Strategic Considerations
Brand positioning represents one of the most consequential strategic decisions businesses face. The choice between targeting a specialized niche or...
Brand Storytelling Metrics: Measuring Narrative Impact on Consumer Behavior
In today's cluttered marketplace, compelling brand stories have become the difference between being remembered and being forgotten. But how do...
Voice and Tone Frameworks: Creating Brand Communication Guidelines
Words matter. The specific language choices your brand makes across touchpoints can either forge lasting connections or create subtle disconnects...
Visual Identity Evolution: When and How to Refresh Your Brand’s Look
Every established brand eventually faces a critical question: Is it time to refresh our visual identity? Your logo, color palette,...
Cultural Branding: How to Authentically Connect Your Brand with Social Movements
In today's socially conscious marketplace, consumers increasingly expect brands to stand for something beyond profits. Cultural branding—the strategic alignment of...
Future-Proofing Your Brand: Adaptation Strategies for Changing Markets
In a business landscape characterized by accelerating change, yesterday's market leaders regularly become tomorrow's cautionary tales. Brands once considered unassailable—Kodak,...
Brand Strategy for Startups vs. Established Companies: Key Differences
The path to building a strong brand looks markedly different depending on where an organization sits in its lifecycle. Startups...
Internal Branding: Turning Employees into Your Most Powerful Brand Ambassadors
When we think about branding, our minds typically jump to external expressions—logos, advertisements, social media campaigns, and customer-facing materials. Yet...
